Cookie Policy
Cookie Notice
Last updated: 6/03/2025
This notice explains how we use cookies and similar technologies (‘cookies’) on our site and how you can manage the behaviour of these cookies. With that in mind, we want you to feel in control of the information you generate when you use our site. This Notice is organised based on what you might want to know about how we use cookies, including how you can manage the behaviour of these cookies.
1. What is a Cookie?
A cookie is a small data file sent from a website to your web browser. It is stored in your browser’s cache and allows a website, or a third party, to recognise your browser or mobile device, and to obtain data about your browsing activity.
Cookies do not always relate to particular individuals as they are typically associated with devices. For more details about how we use the personal data we collect, please see our Privacy Policy.
2. What Types of Cookies Do We Use?
We use five main types of cookies: essential, functional, analytical, personalisation, and advertising.
2.1 Essential Cookies
These cookies are essential to provide you with the services that you have requested from us. Due to their essential nature, they cannot be switched off.
2.2 Functional Cookies
These cookies enable us to remember important information, such as your device when you visit the site, your login details, and your settings or preferences. These cookies help us to make sure you don’t have to log in every time you access our interactive services.
2.3 Analytical Cookies
Analytical cookies collect data on how you interact with our site. They help us understand user behaviour, which allows us to improve the site’s functionality and optimise user experience. These cookies also help us measure the effectiveness of our advertising campaigns and content on the site.
2.4 Personalisation Cookies
These cookies allow us to recommend content we think you’ll be interested in based on your previous activities on our site.
2.5 Advertising Cookies
Advertising cookies are placed by us to deliver relevant ads to you. These cookies are activated when you consent to their use via the cookie banner displayed on your first visit. They track your browsing activities and allow us to show you personalised ads. The cookie banner will reappear periodically to allow you to update your consent preferences.
3. Why Do We Use Cookies?
The information generated from your browsing helps us understand how people use our site, how we can improve it, and make sure that adverts are more relevant to you. For example:
- Cookies help us deliver dynamic and personalised content to users based on their preferences, showing you products or content relevant to your browsing history (e.g., showing more pet-related content if you've shown an interest in that category).
- Cookies store information about your past browsing or purchasing history to provide personalised product recommendations.
For further information on cookie usage, you can refer to the Cookie Management Platform (CMP) or Privacy Settings available via the icon on our site.
4. How Can You Manage Your Cookie Preferences?
4.1 On Site
We have implemented a Consent Management Platform (CMP) on our site, which allows you to manage your cookie preferences. You can choose to accept or reject non-essential cookies. You can update your preferences at any time via the Privacy Settings link located at the bottom of every page.
Additionally, most web browsers allow you to stop accepting cookies. This is normally controlled through the Settings or Help page of your browser; for more information, you can refer to the following links for cookie settings on different browsers:
- Microsoft Edge cookie settings
- Firefox cookie settings
- Chrome cookie settings
- Safari cookie settings
For interest-based advertising, you can also opt-out by visiting: http://youronlinechoices.eu.
5. How Long Do Cookies Last?
Cookies are stored on your device until you delete them or until they expire. As a general rule, we will not retain any data captured through cookies for longer than necessary. Detailed information about the duration of cookies set by our partners can be found within our CMP.
6. Are There Any Third Parties Involved?
With your permission, we share data collected via cookies with trusted third-party partners for advertising and analytics purposes. These partners provide information on their activities, including the data they collect and their use, through the relevant sections of our CMP.
8. Cookie Notice Last Updated
This notice was updated on 6th March 2025.